LEVERAGE A Course-Creation Masterclass for Authors and Experts Who Want More Visibility, Impact and Income
Tue, Feb 22
|Online Masterclass
This 90-minute masterclass is perfect timing if you are an author, coach, consultant, or professional with the expertise to share in a book or online course.


Time & Location
Feb 22, 2022, 12:00 PM – 1:30 PM EST
Online Masterclass
About the Event
Have you written a book or designed a program that hasn't yet taken off?
Would you like to turn your book or program into an online course?
Is it time for your important work to be featured by the media?
You've come to the right place!Don't miss this exciting masterclass happening on 2-22-22!
You'll learn to LEVERAGE your offerings with proven strategies for:- Creating an online course
- Generating additional income
- Positioning yourself as an expert and authority
- Attracting media and publicity attention
Planning for Profit with Online Programs
9A PT/ 12P ET
Instructional design and course creation expert Parchelle Tashi will share the 5 steps to creating an online course from your book or methodology that will save you time and money. She’ll also teach the different paths you can take to monetize your offer and grow your business.
Positioning for Publicity
9:45A PT/ 12:45P ET
Client attraction and publicity expert Beth Caldwell will share the six tools you need to complete your professional media kit. She'll tell you what they are, how to design and use them to attract media attention.
Open Coaching, Strategizing and Your Questions Answered
10:30A PT/ 1:30P ET
When it comes to online courses, automation, marketing, publicity, and client attraction, there is SO MUCH TO LEARN, and we know you have a lot of ideas and questions. There is a full 30 minutes set aside specifically for strategy and to get those questions answered!
Meet Your Instructors:
Beth Caldwell is a former publicist turned authorpreneur. She specializes in helping women position themselves as leaders and grow their businesses to full capacity.
She is the founder of the SHIFT Coaching Program for Women, Leadership Academy for Women, and the host of the popular WebTV Program Monday Morning Mastermind. In 2014 Beth joined the Steve Harvey Success Institute as a global instructor teaching classes on time management, publicity and being an influential leader. She's received the Pittsburgh Magazine 40 Under 40 award for being an innovative leader and was recently honored with the Woman of Courage Award. Her passion is to help women succeed in life and business.
Parchelle Tashi is a former high school math teacher with a Master's in Curriculum & Instruction, turned creative entrepreneur, and award-winning video producer.
With 10+ years of production experience with well-known brands and teams, she’s been sought out nationally for her expertise in video production, online education, and business growth. Serving as CEO of 36,000 Feet, a creative e-learning agency that specializes in converting bestselling books into profitable online courses. She’s also the creator of the Book to Course Accelerator program and host of the new podcast The Author’s Leverage. Her passion is to help create diverse learning experiences that inspire action and change.
Registration is $97Â
Sign up here: theauthorsleverage.com/leverage-masterclass-2-22-22